SLEEK

SLEEK

Spoon (originally for mayonnaise jar)

1962 Design: Achille and Pier Giacomo Castiglioni

1962, 1996 Production: Kraft, Alessi

The ad agency, J. Walter Thompson, requested the designers to create a promotional spoon for Kraft mayonnaise jars so that an advert could be written on the flat part of the handle.

The handle is flat but the lunette in relief on the back gives the thumb a firm grip on a usually slippery object.

The design of the 20 cm long spoon in polymethylmethacrylate was obtained from a plaster cast of the inside of a standard jar: the tip of the spoon has the same radius of curvature as the jar, the middle section is flat so it adheres perfectly to the cylindrical wall of the jar, and the top part of the spoon bowl has the same curvature as the join between the cylinder of the jar and its neck.